Some 50,000 of the estimated 3 million land-based bingo players now play bingo online. 90% of these are below the age of 50, dispelling the myth that bingo is for the older generation. 85% of online players are women.A recent survey commissioned by St Minver Ltd, showed that the UK was third in a list behind the US and Japan of countries with the highest propensity playing online bingo.
One of the biggest bingo software providers, Parlay Entertainment undertook a survey of the bingo market together with UK bingo players. It derived from its product that of the $150 million global market, the US provided 85% of revenues, whereas the UK was the fastest growing online market.
While the market is growing fast, still only 1% of UK land-based players played online, showing that many have still not made the transition to online bingo.
No comments:
Post a Comment